EPISODE · Oct 5, 2014 · 26 MIN

OOH Digital Trends

from The Persuaders Marketing Radio Show & Podcast

In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group. Among the topics we cover are: Harp alcohol OOH campaign in Belfast - weather context based - how does it work? Earlier research that PML have conducted into OOH trends http://pmlgroup.ie/the-digital-effect/ Creative opportunities that digital OOK offers Smartphones and NFC and their impact on OOH Premium content - we discuss what is happening with architects / city authorities to build more innovative / striking OOH.

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OOH Digital Trends

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