OOH Media Trends; Property Marketing using Augmented Reality

In this podcast I interview:   Conrad Jones - Conrad Jones Design and Virtual View App.   Pat Cassidy - Ambient Manager at Outdoor specialists PML Group Ireland.    With Conrad Jones, I discuss the growth in interest in augmented reality as a means of marketing. We focus on a new offering that Conrad is bringing to the Irish property market - Virtual View app. This app allows property owners, and their agents, a simple, cost-effective way to bring the print marketing material to life in a variety of formats including 3D model displays of properties for sale.   My interview with Pat Cassidy centres on how digital out-of-home technologies are evolving with lots of practical examples to share.