Ooshie mania sweeps Australia as schools crack down

Woolworths' Disney Ooshies promotion has sparked a collecting craze across Australian households, with the supermarket giant expected to run out of stock by the weekend, more than 10 days before the advertised end date. The tiny collectibles, given free with purchases over $30, have prompted some schools to implement bans while others host swap days, as sought-after characters are listed online for thousands of dollars. Marketing experts say the promotion successfully increases basket sizes and short-term sales, with previous Ooshies campaigns contributing to 6-10 percent sales boosts for Woolworths.See omnystudio.com/listener for privacy information.