Ooshies Fever: The Supermarket Toy Turning Parents Feral

Woolworths just ran one of the most successful marketing campaigns in Australian retail history. It was free, plastic, and aimed squarely at six-year-olds.This week Alex and John dig into Ooshies: the blind-bag Disney toys that took over Australian supermarkets, gave Woolworths' share price a boost, dented Coles', and turned primary school playgrounds into trading floors. We'll get into the psychology behind blind-bag toys (it's the same intermittent-reinforcement mechanism that makes slot machines addictive), the $30,000 rare-donkey eBay listing that wasn't quite what it seemed, and why it's parents, not kids, actually driving the spend.Send this one to the friend in your life who's currently a few hundred dollars deep chasing a rubber Wolverine.🛎 Get bonus episodes, early episodes, and exclusive goodies while supporting DPTM! Patreon ➡️ https://www.patreon.com/dptm💌 Sign up for John's famous weekly DPTM newsletter Click here ➡️ https://dptm.org/🔌 Connect with us!TikTok: ➡️ https://www.tiktok.com/@dontpraisethemachineInstagram ➡️ https://www.instagram.com/dont_praise_the_machine/ Hosted on Acast. See acast.com/privacy for more information.