Open Every Day (Ross O'Lochlainn)

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak. Ross O'Lochlainn, a marketing specialist and CEO of ConversionEngineering, merges his engineering background with his creative side to analyze marketing data and propose solutions to help education entrepreneurs and course creators sell their programs all year long, rather than just during high-cost, high-stress launches. Hosts Linda Claire Puig and Ari Iny explore with Ross how to harness the power of data to “blow up” your business, balance your income flow and sell without the launch model. In this episode, we discuss: Why running high-stakes, intensive product launches a few times is not always the best approach—and how to “even out” your promotional schedule for more steady effort and consistent revenue Ross’ 5 “Buy Now” triggers and how to use them to sell your products, services, and programs year-round The surprising truth about how long most leads take to make a buying decision. (This flies in the face of the standard internet marketing wisdom—and it’s the key to converting way more of your list into buyers.) And much more! “You wanna be selling your approach, selling your reputation, selling your ability to get results, but doing that in a way where you are adding value to them.” —Ross O'Lochlainn Ross O’Lochlainn is a former engineer turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. He’s best known for developing a proprietary system that helps education entrepreneurs and course creators sell without the launch model. Resources or websites mentioned in this episode: Mirasee 6-Figure Newsletters Ross’s website Ross’s free gift Credits: Guest: Ross O’Lochlainn Hosts: Linda Claire Puig & Ari Iny Producer: Linda Claire Puig Managing Producer: Cynthia Lamb Executive producer: Danny Iny Audio Post Supervisor: Evan Miles, Christopher Martin Audio Post Production: Post Office Sound Music soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music and SFX credits: • Track Title: Sunny Side Up Artist Name(s): Neon Beach Writer Name: Aaron Sprinkle Publisher Name: A SOUNDSTRIPE PRODUCTION • Track Title: Presence Artist Name(s): Mikey Geiger Writer Name: Michael Thomas Geiger Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS • Track Title: Coo Coos Artist Name(s): Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Episode transcript: Open Every Day (Ross O'Lochlainn) coming soon ~~~~~