Open-Loop Pre-Paid Cards: The Fastest Growing Card Function

Open-loop pre-paid cards, which are network branded payment cards that do not have a limited pre-defined acceptance network, are the fastest growing card type in the world. These cards have proved their ability to replace cash and electronic transfer channels in several instances including government benefits and traveller’s cheques. Open-loop pre-paid cards can also help the unbanked and financially underserved by offering an alternative to traditional financial services and as a stepping-stone to other products and services.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.