OpenAI & Instagram: Secrets of Global Brand Design with Studio DUMBAR

Motion should no longer be an afterthought, in the digital age, movement bleeds into a brands identity.In this month’s episode of Months in Motion, Jack and Jimmy sat down with Liza Enebeis and Wouter Dirks from the legendary Studio DUMBAR/DEPT to discuss how they approach brand design and integrate sound and motion. Working with the likes of OpenAI, Instagram and Google. Whether you're building brand systems for startups or global tech giants, Liza and Wouter share how to balance experimental design with functional branding that survives in the real world. We also touch on the "addictive" world of vibe coding and why your next big tool might just be Excel or Keynote.https://studiodumbar.com/00:00 – Meet Liza Enebeis & Wouter Dirks of Studio DUMBAR /DEPT 04:02 – Flipping the process: Why motion and sound come first 07:22 – Generalists vs. Specialists: How the team collaborates 11:42 – Function over fluff: When to use motion vs. stillness 15:05 – Systematic Identity: Approaching sound like a brand 17:31 – Vibe Coding: The new era of experimental design tools 22:03 – Inside the OpenAI refresh: Making AI feel human 32:07 – The "Date" Test: Choosing the right clients & projects 36:56 – The Kitchen Review: How to push creative boundaries 48:54 – Future Outlook: From AI to... Cassette Tapes?