OpenAI, Anthropic enter healthcare, Strava's IPO, Target's Wellness push

January 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Strava prepares to go public with Goldman Sachs leading the process, as it evolves from social fitness app to Athlete OS OpenAI and Anthropic announced new healthcare and consumer health-focused features as AI shifts from answering questions to transforming care  Target announces 30% expansion of its wellness division, positioning itself as discovery and distribution engine for supplements, protein, and better-for-you food Good Culture lands majority investment from L Catterton at a $500M+ valuation, riding the protein boom and rebranding cottage cheese More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]