OpenAI’s New Data Shows How We Really Use ChatGPT

Mallory Willsea is joined by Heather Mueller, Chief Customer Officer and Co-Founder of Capture Higher Ed, to unpack OpenAI’s groundbreaking analysis of 1.5 million ChatGPT conversations. Together, they explore how AI is reshaping behavior—not just as a task assistant, but as an advisor—and what that means for higher ed marketing, enrollment strategy, and the future of student support. This is a must-listen for enrollment leaders navigating AI’s fast-evolving role in our industry.Related Links:OpenAI: How people are using ChatGPTRegister for the AI Engage Summit - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.