Today on the podcast, I want to talk about one of the most famous AI companies out there that is creating AI brain rot And I think a bunch of interesting things we can learn about AI generated and AI generative tools based off of this company Which is sort of funny that I'll say it's a brain rot company I think they're actually doing a lot of interesting things But that is how some people call them because of what some of their tools are capable of doing so we'll get into all that Before we do I wanted to mention if you want to try any of the AI models I mentioned on the podcast I'd love for you to try out my own startup Which is called AI box AI essentially get access to the top 40 different AI models and you can chat with them all in one place for one Subscription of $20 a month you can chat with different AI models in the same chat thread switch between them use image audio text all of In one place and tons more models coming soon So if you're interested you can check out there's a link in the description. All right, let's get into today's show Which is a company called open art now? I think one thing that's interesting here open art basically We see these quote-unquote brain rot videos everywhere There's like you know, you'll see like a video or a picture of a shark that's wearing sneakers and Just I don't know like all sorts of ridiculous things, right? So these are the classic brain rot videos which if you're watching you to respond if I'm sharing my screen You can see some examples of these videos, but otherwise I think you get the picture So people are making these and they're getting millions of views I'm looking at tiktok right now 2.2 million views 22,000 views 280,000 views 33,000 views 250,000 views a lot of views for these quote-unquote brain rot videos now Is this whole podcast about making brain rot videos and content?
No, so this is the company behind basically most of these most of these videos But I think there's something much more interesting here and a tool that's much more interesting than it gets credit for so open Our open art was founded by two Google employees or former Google employees in 2022 So they actually have around six million monthly active users. So it's got a very big user base I was surprised by their numbers. They also quoted their ARR Which they said they're about to reach about twenty million dollars an annual or current revenue They so far have raised five million dollars They raised it from basis at ventures and DCM ventures. They have positive cash flow overall I think this is a really interesting company and it's not even insanely expensive either They have their most basic plan is $14 a month to get $4,000 credits Which is up to four one click stories 40 videos 4,000 images like that's a lot right 4,000 images I think for most of us that's that could be a great deal They have a $30 plan they have a $56 plan they have team plans all that so overall I think the company structurally looks interesting what they just launched that I think a lot of people are talking about right now is called a One-click story So basically this is the ability for you to upload a piece of text an image an element some audio and it will create a full video From it So they're even saying like this is great for making music videos if you made a song you could upload the song and create an entire music video With a whole story arc through it making a video on here now The I think one of the main models I've seen mentioned on here is vo3 is Google's newest most famous video model Which is really good.
I've tested out at Google head great on Google campus when it first came out It's a great model There's a couple other players that I think they have on the platform I think they have about 50 different AI models that they use to generate their images and video But this is kind of one click thing is really interesting a lot of people are saying Oh, no everyone's gonna just use it for making more AI brain rock I actually think there's a ton of very interesting use cases where you can get videos made with just image or just a prompt or just A concept and basically it will come out with that so right now that feature is in open beta So basically you can put a single sentence a script a song it turns it into a video anything from a you know It's light-hearted sort of for tiktok or some more you know serious content like an explainer video a music video for YouTube I would imagine you could do something like you know an explanation of why your product is great when you upload a screenshot I think it's a very interesting business use cases open open art is basically hoping this feature is gonna be used for advertising So for making ads and I can see this as a great use case Or basically you take a picture of your product and you put a prompt in there And then you say like make a whole story about this product right you put in like a special kind of purse from your company And all of a sudden it's got a whole story about why this lady loves this purse and this whole you know emotional story I mean basically it's what ads are doing today, but they're just happening so fast and it's interesting that they're not just integrating the Execution but the creativity of a project in advertising like that right like I think so often we think of okay like my background's And marketing and so like we think okay like we have this product want to market it So I'm gonna write a good script. I got a very catchy thing And then we move it over to like a protection company that's gonna do all the production for it This is like basically I think for solo people for small companies You just upload a picture and you create something I think this is really really interesting So there's three different templates you can choose from you can do a with their like one click story thing You can do a character vlog you do a music video or you can do an explainer So for a character vlog basically you can upload an image of the character and then you What you want to basically happen which I think is kind of interesting if you upload a song It basically understands the lyrics and it creates animations that align with the songs themes So you know it'd be illustrating like flowers blooming in a garden if the song is singing about that So I think this is pretty interesting as a side note as someone who my wife is a musician and has done a lot of work to Promote her music recently and so she's actually experimented with doing things like running meta ads targeting people that are interested in your style of music towards your Spotify cam your Spotify artist page But making the meta ads is a lot of work to basically make all of the ads that you use to send people So anyway, honestly a tool like this that creates some of those animated graphics that you basically put clips of your song up And then have some sort of animated graphic in the background and then a caption on there I think a tool like this would be really really cool for that So you then are able to edit individual clips by going to they have something called the editor's storyboard mode You can tweak your prompt if you want to refine your results a little bit So they have a whole bunch of big tools image and video tools on there that I think are really interesting So overall, I'm really excited I think a lot of people have kind of criticized when you're doing these video generation like the the concerns around IP I think their CEO talked about this specifically He said we try to be cautious around IP infringement when you upload some IP characters by default the models we use will reject them And it's not able to produce IP characters, but sometimes it slips It's kind of interesting that a company like this doesn't have basically they put all of the liability on to the foundational models Right there like the models we use by default won't let you upload IP right like opening I and everybody else However, it's interesting because then as a platform they don't have any way to screen or look at or stop that Anyways, I'm not criticizing that interesting thing You'll see with most of these AI companies. They'll try to push the liability out to the To like the foundational model like oh, yeah, they don't accept this kind of content when it's I don't know Is it just interesting it's the buck is getting passed for sure. Okay, one thing that I do think is interesting Yeah, it's basically the fact that opening I believes something that they think really sets them apart is that they can do character consistency This is something I remember when the first models the first image models came out of opening I my wife was like oh my gosh I'm gonna make like these illustrated kid stories I'm super excited I should try using them and it was impossible to get a consistent character throughout any sort of Basically image model and she gave up on that idea and we've since moved on with our lives and have other things going on So I don't know if that particular idea is gonna get revisited anytime soon today Things like opening I think and they're GPT image generator is amazing because you could basically get it to generate an image of a character You upload a picture of that character and say have this character doing xyz things you basically do the illustration for an entire book A consistent character I think through chat GPT that way open art also is able to do that This is what they said about it though They said a problem that a lot of AI couldn't really handle well was to have a character consistent in the same video If you don't have the same character then it's hard to get immersed in story So this is something interesting right basically opening I solved that problem for images and it looks like the next step is to solve this for video Which is really interesting so I'll definitely keep you up today on what they roll out I think this is a very interesting tool worth trying if you're in art space if you create any sort of video or even images But really that is a great video platform go try out open art very interesting not sponsored I just think it's an interesting tool worth taking a look at thank you so much for For coming over to the podcast today I appreciate you guys tuning in if you enjoyed the episode make sure to go check out the AI box To try out all the latest AI models in one place There's a link in the description and I'll catch you in the next episode