Opening a Dental Practice: The 12 Months Before

Most associates believe the first twelve months after opening a dental practice are about survival. Stephen Trutter has been part of nearly 1,000 startups, and he will tell you the strongest ones had already won or lost before they ever saw a first patient. This episode is about what he calls the 12 month mindset, the six shifts that separate owners who grow fast and calm from owners who spend year one reacting. Stephen gets into why average startups obsess over equipment while the successful ones obsess over systems, and why patients are buying an experience rather than dentistry. He tells a story on himself about choosing the cheaper option and ending up paying for both, and shares what a client in one of the most competitive markets in the country did to turn one patient into sixteen without a new campaign. He also makes the case that a candidate with twenty years of experience can be the worst hire you ever make, and explains what to look for instead. If you are an associate dentist thinking about ownership and you want the next twelve months to actually count, start here. Learn more at idealpractices.com Book an Ownership Clarity Call: idealpractices.com/consultation-call