Opening a market in Shanghai: A conversation with Enjoyce Zhu, Head of China at Sia.

In this episode of the Venture Playbook podcast, host Ambre Julhia speaks with Enjoyce Zhu, Head of China at Sia and founder of the Shanghai Sia office. They discuss the opportunities and challenges of establishing Sia’s first presence in the Chinese Mainland, the strategic focus on luxury, lifestyle, hospitality, and FMCG sectors, and how global branding supports local growth. Enjoyce also shares her perspective on the role of data and AI in driving digital transformation, the innovative trends shaping consumer engagement in China, and Sia’s approach to supporting clients in this rapidly evolving market. Hosted on Acast. See acast.com/privacy for more information.