Opening a New Gym… Our Marketing Strategy

In this episode of the SGPT Marketing Podcast, Miles shares the proven marketing framework used to successfully open new gym locations and replicate results across multiple sites.   He walks through the five steps gym owners need to follow to hit the ground running when opening a new facility, whether it’s your first gym or your fifth.   Be prepared This starts with mindset and planning. Moving from coach to business owner requires a shift in how you think about cash flow, growth and responsibility. From a marketing perspective, preparation means having a clear plan in place well before opening day so you are not scrambling once the doors are open.   Know exactly who you want to help Understanding your target demographic becomes critical as soon as you move beyond a single site. A clear audience makes marketing easier, improves retention and ensures consistency across locations rather than relying on the founder’s presence alone.   Market early The earlier you start building awareness, the stronger your launch will be. Miles explains why marketing six to eight weeks before opening is the minimum and how warming an audience early creates momentum, confidence and sales before day one.   Lead with one clear offer Launching with a single, well-positioned membership offer removes confusion and increases conversions. Miles breaks down how early bird pricing, scarcity and clear structure help gyms secure direct debits before opening and stabilise revenue from day one.   Be willing to sell Opening a gym means accepting that sales are part of the job. Founders need to be confident selling their service, especially early on, because no one cares more about the business than you do. Selling before opening is also the easiest time to convert interest into committed members.   This episode is essential listening for any gym owner planning a new location who wants to avoid unnecessary stress, maximise early sales and open with confidence rather than pressure.