Opening the Door to New Product Lines (Episode 84)

If you want to expand your locksmith business into the hollow metal door and frame market. In Episode 84, Tony Hokanson (Assured Security) takes the steering wheel to break down a listener question from Adam Smith regarding vertical trade integration, managing the extreme hidden risks of retrofitting, and scaling into adjacent security segments without diluting your focus.Chad Lingafelt (Loc-Doc Security) and Lars Johnston (Calgary Lock & Safe) get incredibly transparent about their most expensive, painful historical learning experiences. They pull apart the operational reality of handling heavy structural steel block cutouts, the massive importance of selecting an internal product "champion," and how Chad managed to skyrocket his business from $2.5m to $8m+ by methodically prioritizing a standardized commercial hardware specification playbook over ad-hoc "whimsical" branching.