OpenScape Cloud Defines New UCaaS Market

The UC market is rapidly moving toward a cloud service for the small to medium business market (SMB) thanks to Siemens Enterprise Communications and others offering powerful communications and office productivity software delivered as a service.  Cloud services offer the SMB market with some of the same IT services that large enterprises enjoy, but without the complexity and cost. For example, Siemens has been working with Google to offer its OpenScape Cloud Service that integrates features into Google applications, like click to call/conference etc.  In this Lippis Report podcast I talk with Paul McMillan Director UC Technical Vision & Strategy at Siemens Enterprise Communications about the SMB market and how its OpenScape Cloud Services is offering new, innovative solutions that allows these firms to be more competitive and agile.