Opera Singer to Crumbl Cookie Franchisee — The Wildest Career Pivot You'll Ever Hear

Taj Suri trained to be an opera singer, worked at Madison Square Garden, managed luxury restaurants at the Fairmont in Silicon Valley, built an entertainment agency pitching TV and film to Netflix and Hulu and then his dad called with an idea. Now Taj owns two top 150 Crumbl Cookie franchises in Tennessee and Virginia and is figuring it all out in real time. In this episode Taj shares the raw truth about the first four months of franchise ownership, what the financials actually look like, how his background in music and hospitality shaped him as an operator, and why trust and people are the only thing that really matters. If you've ever wondered what it's actually like on day one of owning a franchise, this is the episode.