Operating A Great Real Estate Firm In a Down Market (1,000+ Luxury Homes Sold), with Lauren Grauman

In this episode of The Operations Mastery Podcast, host Nick Verity interviews Lauren Grauman, one of the partners at The Grauman Team a luxury real estate brokerage in the Los Angeles area. Lauren discusses the unique aspects of their team, which operates within the larger umbrella of the agencies but maintains autonomy. Over their two decades in the business, Lauren and her partner, John, strategically built their team, emphasizing conservative growth and key turning points, such as investing in Zillow leads. Lauren highlights their team's intentional approach to building support infrastructure, incorporating technology like Follow Up Boss, and the importance of daily accountability for agents. The discussion delves into the challenges of hiring, the significance of a team's culture, and the role of coaching, particularly their long-standing affiliation with Tom Ferry. Lauren emphasizes the need for agents to establish a successful individual business before venturing into team-building and shares insights on the evolving landscape of the real estate industry.Links And Resources: The Agency RELauren Grauman on LinkedIn Thanks so much for joining us this week. Want to subscribe to Operations Mastery? Have some feedback you’d like to share? Connect with us on iTunes or Spotify and leave us a review!