Operating an eCommerce Brand Group At Age 28 | Connor Martin - #11

Connor Martin is the founder of JAQ Group, an eCommerce brand and logistics group based in Ballymena, Northern Ireland. Expect to learn about: - Connor's growth story & humble beginnings - What bottlenecks eCommerce brands face at each level of growth - Building a team in-person - Pitfalls to watch out for as a brand owner Connor's Links JAQ Fulfilment (3PL): https://jaqfulfilment.com/ The Essence Vault: https://www.theessencevault.co.uk/ Twitter: https://twitter.com/itsConnor_M My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): ⁠https://kensingtonmediahouse.com/⁠ Chapters Early Beginnings 0:00 - 5:20 Markets & Production 5:21 - 14:00 eCom Beginnings 14:01 - 18:29 Debt & Covid Time 18:30 - 25:00 Customer Journey 26:01 - 30:15 0-1M eCom Growth Tips 30:16 - 35:50 eCom Struggles 35:51 - 38:40 The Turning Point 38:41 - 43:05 Defining Unique Advantages 43:06 - 47:30 Invest in Preparation 47:31 - 48:45 Creating a Great Environment 48:47 - 53:45 JAQ Group Goals 53:45 - 57:00 Agency or In-House? 57:01 - 1:00:29 8 Figure Growth Levers 1:00:30 - 1:05:30 2024 Market Conditions 1:05:31 - 1:08:43 “It Could All Be Gone Tomorrow” 1:08:45 - 1:12:05 2024 Goals 1:12:08 - 1:14:55 3 Top Tips 1:14:56 - 1:16:46