Operationalising an Organisation's Purpose with Kris Sirchio

How can leaders discover their organisation's purpose and then, more importantly, make it operational? Purpose-led leaders achieve extraordinary results for their organisations. Acting as a central principle for people to guided by, an organisation with a strong purpose will make better, more aligned decisions, have more engaged and productive employees, and will produce stronger financial results. We talk to Kris Sirchio, former CEO of North American Breweries, about how he brought the organisation's purpose into the heart of their operations and achieved brilliant results. This conversation was recorded in mid May 2020