Opportunities in Crisis: How Ira Green Built Free Brands Inc.

Ira Kaganovsky Green, is the founder and owner of Free Brands Inc. Inspired by her 3 friends who were diagnosed with breast cancer and were told to switch to natural products, Ira got to work in her kitchen to create a line of natural cosmetics for her friends. Since then, the brand grew significantly and is now offered in over 300 spas across the United States.    Key Words: Opportunity Recognition, Sales, Pivoting, Parenting as an Entrepreneur.