Opportunity During a Slow Time

Opportunity During a Slow Time,” Kelly, Beth, Jenni, and David unpack why many clinics see a late-year slowdown and how to use it to your advantage. They compare market chatter across the U.S., then share tactics that keep schedules healthy: forecasting seasonal patterns, opening limited, referral-based new-client windows, running lookalike ads, and offering gift certificates to pull demand into Q1. David underscores profitability and an emergency fund so clinics can weather dips. The team urges using downtime to improve onboarding, team utilization, and workflow. They highlight community-driven visibility—chambers, service clubs, rescue partnerships, free vaccine clinics, and even CPR/AED trainings or senior-community nail-trim days—to build trust and future business. Listeners are invited to share topics and connect at VMX.