Opportunity out of adversity

Experiencing more than a 90% drop in turnover overnight would be daunting for any business owner. Graham Preston of SFL Group talks candidly about their experience as an events production company facing exactly this situation, and how they have not only survived, but found new ways to do business with their clients. Viewing risk as an opportunity instead of a threat doesn’t mean being reckless, but moving forward carefully to ensure survival into the future. This interview was recorded at an hgkc round table on Business Risk, and was not conducted live for this podcast. Visit our events page for details of future round tables and other events that we run.