Opt In: Misleading Subject Lines
from UNSUBSCRIBE: The demandDrive Podcast Hosted by demandDrive
Join AJ and Alex for another episode of Opt In! In this throwback edition, learn about the dangers of misleading subject lines (and what to do instead) in 6 minutes! Here’s the deal: There are a lot of emails out there. The “sea of bad prospecting” continues to grow every day. What are you doing to stand out? If the answer is “trick your prospects,” you’re wrong…and right? Now, we’re not advocating for your to send out emails with subject lines like “your husband and my child.” Messages like that might score you an open and a quick read, but it will also demolish any trust or credibility that you or your brand might have with that prospect. Trust us, open rates are a vanity metric that isn’t worth destroying your reputation over. When we say “trick” a prospect, we mean personalizing the subject line for the prospect more than using it to sum up the nature of your email. Get creative. Find out what your prospects are passionate about. Research their company and uncover goals or challenges. See if they’ve appeared on a podcast or webinar and grab a quote! Novelty, continuity, and relevance are your friend. You need to grab their attention with relevant information - otherwise, your message will drown in the sea of bad prospecting. Opt in to build a structure around creating catchy - not tricky - subject lines. -- The demandDrive Podcast ➡️ https://bit.ly/dD-Pod Meet our team ➡️ https://bit.ly/dD-Team Follow us on LinkedIn ➡️ https://bit.ly/dD-LI Want to work with us? ➡️ https://bit.ly/Contact-dD Want to work for us? ➡️ https://bit.ly/dD-Careers
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