Opt In: Novelty, Continuity, and Relevance

Join AJ and Alex for another episode of Opt In! Learn how to avoid the dreaded ignore/delete/block track by adding relevance to your emails in 6.5 minutes! Sales emails have a continuity problem. And a huge reason behind that is a heavy focus on personalization and a lack of focus on relevance. They’re trying too hard to be novel when they should be aiming for relevance. Reps will start their email with a personal hook - something about a recent piece of content you wrote, a shared background, or membership in a mutual community. But the transition to talking about their product, its value, and its relevance to you (the prospect) is nonexistent. They lack flow. And that lack of flow causes a lot of emails to be ignored or deleted. On today’s Opt In, Alex and AJ walk through a decision tree designed by Ethan Beute. In it, you’ll learn how to walk your message down the value, trust, warmth, and competence track, and avoid the no value, distrusted, ignore/delete/block track. Opt In to emphasizing relevance over fluffy personalization. -- The demandDrive Podcast ➡️ https://bit.ly/dD-Pod Meet our team ➡️ https://bit.ly/dD-Team Follow us on LinkedIn ➡️ https://bit.ly/dD-LI Want to work with us? ➡️ https://bit.ly/Contact-dD Want to work for us? ➡️ https://bit.ly/dD-Careers