Optimise your brand and your website as entities - with Irina Papuc

from SEO in 2026

In this episode, Irina Papuc shares the importance of optimising your brand and your website as entities with David Bain.Discussion points include:What are entities?Why are entities a key aspect of SEO in 2025?What are some specific steps that an SEO can take to do a better job of incorporating entity SEO into their 2025 strategy?How do entities integrate with the bigger SEO picture or the bigger marketing picture?How do you measure entity SEO success?

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This episode is 17 minutes long.

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This episode was published on January 29, 2025.

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