Optimise your virtual storefront (website) | Auditing your websites live with Owen, Marti and Vinnie

In today's live audit session, Owen, Marti, and Vinnie reviewed members' websites and identified key elements that may help increase conversions. They discuss the difference between above and below the fold, how to build trust and authority through your website, and the importance of written and video-based content. By the end of this episode, you'll be given some ideas and strategies you should consider implementing on your website. This includes where to put your pop-ups and guarantees, plus imagery you should consider to help build trust during a customer discovery phase. After all, good, strong marketing makes for an easier sales process. This episode is best viewed on YouTube but is still audio-friendly.   00:00:00 Introduction 00:06:43 The importance of a virtual storefront (your website) 00:09:42 The building blocks of your website that we look for when auditing 00:14:07 First website audit - M&A Projects 00:22:32 What it means to be above and below the fold and the importance of it 00:38:17 Second website audit - BR Limited  00:44:55 What is a landing page? 00:46:53 Should you disclose pricing on your website? 00:54:09 Third website audit - Urban Landscape Projects 00:59:18 Best-in-class website - Cloonan design 01:01:24 Key takeaways from today's audit     Websites mentioned  today M & A Projects: https://www.maprojectgroup.com.au/ BR Limited: https://broughtonryan.com/reviews/ Urban Landscape Projects: https://ulp.com.au/  Cloonan Design: https://cloonandesign.com/    At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips. Follow TPB for more: -https://www.instagram.com/theprofessionalbuilder/ Get your business health audit + free resources here -  https://www.theprofessionalbuilder.com https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilderSee omnystudio.com/listener for privacy information.