Optimising Your Pricing Strategy with Jon Brooks, Pricing Consultant & Founder of The Value Advantage

Join your host, Alison Humphries, for an enlightening conversation on recruitment pricing strategies with Jon Brooks, Pricing Consultant & Founder of The Value Advantage.   In this episode, you can expect Alison and Jon to discuss alternative pricing models that focus on the true value your business delivers, delve into the psychology for pricing and negotiation, and piece together a part of the productivity picture that may be currently ignored…   This episode is a must-listen for recruitment professionals seeking to hear a balanced and nuanced discussion on pricing, with real-life examples and questions on pricing that you probably have, but have never asked.    Gain valuable insights and practical strategies on optimising your pricing strategy to reward your hard work and reflect the impact you make.   Timestamped Guide:   00:46 - Introduction to Jon   02:26 - This industry has been forever stuck basing it’s pricing of a percentage of salaries. Why do we do that? And why is the industry so wedded to it, in your opinion?   04:47 - I remain unconvinced thatsalary percentage reflects the amount of work involved. What are your thoughts, Jon?   10:20 - Do you have any quick points of advice for people who are having to consider clients terms?   13:3 - What are your thoughts on offering them a choice, where a contingency cost is higher, and a retained cost is lower?   22:02 - For the sake of those who may not have looked at this before, should we just review some of the other variables that we can bring into a discussion about fees?   29:58 - What are your tips and advice for the successful implementation of a new pricing strategy?   Connect with Jon on LinkedIn    Jon’s newsletter: pricing.substack.com    Interested in speaking to Alison about a holistic conversation including pricing and conversation?  Get in touch, today!