Optimization Through Discomfort | KIP FULKS

You wouldn't be listening to this podcast if you didn't want to improve your life to some degree. In fact, I'd argue that most of you are interested in optimizing every facet of your life. And, that's exactly what my friend, avid bow hunter, co-founder of Under Armour, and founder of Big Truck Farms and Brewery, Kip Fulks talk about today. This is a fascinating discussion with an extremely fascinating man. We talk about manufacturing discomfort, becoming good stewards over all of our resources, developing undaunted courage, managing ourselves well, and optimizing our lives. SHOW HIGHLIGHTS Made in America Working your ass off Problem-solving Loving the struggle Going around the wall A consumer society Big Truck Brewery Driven by beliefs Managing wildlife Making a sacrifice Experiencing doubt The common denominator Watching others rise Pushing past comfort Overcoming roadblocks KIP FULKS I met Kip Fulks years ago through Instagram. We spent some time hunting in Arizona and I'm always left fascinated and inspired by our conversations. He's a very deep and probably one of the most interesting thinkers I know. Kip is an avid outdoorsman, played professional lacrosse for 10 years, is one of the original partners of Under Armour where he helped build the organization into a multi-billion dollar business, and now owns and operates Big Truck Farms and Brewery where he has learned from scratch how to craft beer without any prior knowledge or experience. I've been asking Kip to come on the podcast for years. You guys are going to enjoy this one. 30 DAYS TO BATTLE READY Gentlemen, whatever your battle is, you cannot possibly win unless you have a clear and effective strategy for securing victory. Most men go at life with a shotgun approach, shooting everything they see, and no real method or system for ensuring they hit the target they're after. So, whether you're trying to salvage your marriage, lead your wife and children well, lose that spare tire around the mid-section, compete in an Iron Man, start a new business, secure a promotion – or generally trying to improve yourself in some way, the 30 Days to Battle Ready program has you covered. Over the course of 30 days, you'll work through 4 phases to develop your own Battle Plan so you can attack life in whatever way you see fit and actually produce the results you're after. Thousands of men have gone through the free program. It's time for you to go through it as well and make yourself Battle Ready. You can sign up at www.orderofman.com/battleready. Show notes https://www.orderofman.com/290 Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready. Join our exclusive brotherhood, the Iron Council. Subscribe to our YouTube channel at www.youtube.com/orderofman Connect with us on Instagram and Twitter Please leave us a rating and review Support Order of Man by picking up some new merchandise in our store