Optimize both for both search engines and users - with Sara Fernández Carmona

Sara Fernández Carmona shares the importance of optimizing for both search engines and users. Hosted by David Bain.Discussion points include:How would you define accessibility?In 2025, the European Union will enforce the European Accessibility Act - how would you summarise that and what does that mean for SEOs?What are the areas that providing good accessibility offers beyond visual impairments?-Cognitive disabilities: clear and straightforward content benefits those with cognitive challenges.-Auditory disabilities: transcripts and captions make audio content accessible.-Motor disabilities: ensuring keyboard navigability helps users who cannot use a mouse.-Temporary disabilities and situational impairments: accessibility also addresses temporary disabilities and situational impairments: for example, a person with a broken arm might find it difficult to use a mouse but can navigate via keyboard, and a parent holding a baby might need to use voice commands instead of touch gestures.And does inclusive language form part of this?What are the business benefits?What are some practical steps to get started with better accessibility today?