Optimize Conversions and CPC through Audience Testing - with John Horn

John Horn, CEO of Stub Group, discusses revenue growth strategies for e-commerce brands using audience testing and Google Ads. He emphasizes the importance of understanding the different places and ways to reach potential customers through Google's advertising ecosystem, including Google search, YouTube, the Google Display Network, Gmail, and Google's Discover app. Horn explains the process of testing different audiences and campaigns to optimize conversion rates and cost per click. He also highlights the need for brands to focus on their website experience and continually test and optimize for different browsers and devices. Horn concludes by discussing the integration of offline and online sales strategies and the importance of being present in multiple channels while maintaining efficiency. Key Episode Takeaways: Utilize the various platforms within Google's advertising ecosystem, such as Google search, YouTube, the Google Display Network, Gmail, and Google's Discover app, to reach potential customers. Test different audiences and campaigns to optimize conversion rates and cost per click. Focus on the website experience and continually test and optimize for different browsers and devices. Integrate offline and online sales strategies by being present in multiple channels while maintaining efficiency. If you feel John and his team at StubGroup can help you, you may visit: https://www.stubgroup.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.