Optimize internal links to increase the relevance scores of target content - with Andreas Voniatis

Andreas Voniatis shares the importance of optimizing internal links to increase the relevance scores of target content.Discussion points include:What scoring system do you use to analyse the relevance scores of target content?What are the data sources requiredWhat are some data cleaning tipsHow do you determine anchor text relevance with python functions? How do you use statistical distributions to model the relevance and highlight under-served target content?