Optimize The Secret Sauce to Higher Rankings - with Jeff G.

During this episode of the Limelight Podcast, marketing specialist Julia Backus and SEO content specialist Jeff Grogan dive into content optimization. SEO and high search rankings all start with E.A.T: expertise, authority, and trustworthiness. Jeff discusses a few ways that he boosts our clients' SEO scores for higher ranking. Editing or adding headers, page titles, body content, and FAQ questions can all help boost search rankings. The "secret sauce" of SEO is that it requires a balance of user experience (readability) and functionality (how the page ranks in Google). Another key consideration is patience. As Jeff says, boosting search rankings is a marathon, not a sprint, so it can take some time to see the impact of your optimization.