Optimizely CEO On AB Split Testing

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "Optimizely CEO On AB Split Testing" was published on May 22, 2014 and runs 12 minutes.

May 22, 2014 ·12m · Ecommerce Conversations

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Summary

The process of testing different variations on a website can greatly enhance its conversions and performance. A leading A/B split testing platform is Optimizely. Its co-founder and CEO, Dan Siroker, spoke with Practical Ecommerce’s Kerry Murdock.

Episode Description

The process of testing different variations on a website can greatly enhance its conversions and performance. A leading A/B split testing platform is Optimizely. Its co-founder and CEO, Dan Siroker, spoke with Practical Ecommerce’s Kerry Murdock.

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