Optimizing for Google's traditional search results vs emerging platforms

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over legacy search, comparing it to becoming a mechanic for electric vehicles rather than gasoline cars. He positions Google's AI experience as a hybrid solution while explaining why investing in newer platforms offers greater potential for innovation and future-proofing SEO strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Explore the future of search optimization beyond traditional Google results with Jason Lax from SAP.

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Optimizing for Google's traditional search results vs emerging platforms

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This episode is 2 minutes long.

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This episode was published on July 4, 2025.

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