Optimizing for Growth: Insights on Conversion Rate Optimization with BedaBeda Growth

In this podcast episode, Kanika Misra, owner of BedaBeda Growth, discusses her company's focus on conversion rate optimization for brands. They help brands understand their customers and create better experiences to increase conversions and revenue. Misra also talks about her background in performance marketing and how her experience in a software company led to the creation of BedaBeda Growth. She shares her approach to testing different designs, copy, and flow to optimize conversion rates.