Optimizing for “Near Me” Searches This Summer

The summer months bring an uptick in travel and an increase in “unplanned” care needs, with travelers searching locally for urgent care, sports physicals, and pharmacies. In this week’s episode, our CEO, Jenny Bristow, provides strategies for optimizing during the summer months to capture “near me” searches from individuals and build trust with those who may not be familiar with your organization.Episode Notes:Strategies for building a strong foundation of organic SEO: Start with the basics, ensuring your Google Business is up to date with accurate hours for the summer months. Then optimize your organic presence for local searches, by creating local hyper-local landing pages and optimizing them for the conversational, long-tail searches that people are likely to type into their phones.How to leverage paid search for a precision strike: If your area allows, increase bids around airports, train stations, or popular resort clusters to capture travelers through those areas. Utilize local inventory ads to show the real-time availability of common summer needs, like EpiPens. Consider call-only ads to capture people with minor crises who want to talk to a real person rather than spending time browsing a website.Tips for optimizing for AI (GEO & AI Agents): AI models now summarize the “best” local options, using website’s structured schema.org data, that clearly defines location, services, and credentials. Be sure to maintain a positive online reputation, as AI models increasingly pull from sentiment in reviews. Clearly state insurance acceptant, wait times, and out-of-state policies to assist potential patients and feed accurate data to AI platforms. Connect with Jenny:Email: [email protected]: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.