Optimizing Google Tag Manager for eCommerce brands (with Brad Redding from Elevar)

In this episode, Jay is joined by Brad Redding, Co-Founder of Elevar.Elevar is a platform that helps eCommerce brands better understand their marketing analytics through automation.In this podcast, Brad walks us through some common errors in Google Tag Manager for eCommerce brands and what are the most important events to track for.He also discusses events that can help move the needle for brands.One interesting feature of Google Tag Manager is tracking coupon codes across pages. This could be especially useful for users using creators and influencers like the ones on Trend.For more information on Elevar, visit: https://www.getelevar.com/.To download Elevar’s chrome extension for GTM tagging check out: https://chrome.google.com/webstore/detail/elevar-gtm-event-builder/aanpkkmackhljjnbcopdoidpdjngfooc?hl=en-USIf you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.