Optimizing Marketing Initiatives to Get Closer to the Customer

How can manufacturers use customer trends to inform their marketing decisions during critical changes in the marketplace? In this episode of The Kula Ring, Mike Kazmierczak, Vice President of Marketing, Digital Energy & Buildings End Market at Schneider Electric, shares how he’s using data and voice of the customer to optimize new marketing initiatives. Additionally, he discusses how Schneider Electric is changing roles across the company to cater to customer types and personas and how this structure impacts the marketing content they produce.