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EPISODE · Apr 6, 2021 · 35 MIN

Optimizing Marketing Initiatives to Get Closer to the Customer

from The Kula Ring · host Kula Partners

How can manufacturers use customer trends to inform their marketing decisions during critical changes in the marketplace? In this episode of The Kula Ring, Mike Kazmierczak, Vice President of Marketing, Digital Energy & Buildings End Market at Schneider Electric, shares how he’s using data and voice of the customer to optimize new marketing initiatives. Additionally, he discusses how Schneider Electric is changing roles across the company to cater to customer types and personas and how this structure impacts the marketing content they produce.

What this episode covers

How can manufacturers use customer trends to inform their marketing decisions during critical changes in the marketplace? In this episode of The Kula Ring, Mike Kazmierczak, Vice President of Marketing, Digital Energy & Buildings End Market at Schneider Electric, shares how he’s using data and voice of the customer to optimize new marketing initiatives. Additionally, he discusses how Schneider Electric is changing roles across the company to cater to customer types and personas and how this structure impacts the marketing content they produce.

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Optimizing Marketing Initiatives to Get Closer to the Customer

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How long is this episode of The Kula Ring?

This episode is 35 minutes long.

When was this The Kula Ring episode published?

This episode was published on April 6, 2021.

What is this episode about?

How can manufacturers use customer trends to inform their marketing decisions during critical changes in the marketplace? In this episode of The Kula Ring, Mike Kazmierczak, Vice President of Marketing, Digital Energy & Buildings End Market at...

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