EPISODE · Nov 8, 2023 · 20 MIN
Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight
from MarTech Podcast ™ // Marketing + Technology = Business Growth
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy. Today, Rohit discusses optimizing media buying in the privacy-first era. Show NotesConnect With: Rohit Maheswaran: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Embed this episode
What this episode covers
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, discusses optimizing media buying in the privacy-first era.
NOW PLAYING
Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.