Optimizing Political Campaigns to Drive Voter Engagement | Lasana Smith

Lasana Smith, CEO of GAROI Media  David McBee sits down with Lasana Smith, political marketing strategist, just 30 days before the 2024 election. Lasana shares expert insights into optimizing political campaigns with programmatic advertising, offering tips on audience targeting, creative messaging, and campaign optimization in a fast-paced political environment. She also reveals the psychological strategies her agency uses to drive voter engagement and shares the importance of diversity and geotargeting in effective political outreach. Lasana’s success stories and actionable advice make this a must-watch for anyone navigating digital political campaigns.