Optimizing PR for AI Search with Jackson Wightman of Proper Propaganda

Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies. Key Takeaways:- PR strategies for AI search- Performance-based billing in PR- The importance for PR people to be open-mindedEpisode Timeline:1:30 What's it like working from Aruba?4:15 Tod's time in Cuba5:30 The Montreal/Long Beach connection7:30 What separates Proper Propaganda from other PR firms8:30 The benefits of paying on performance11:00 AI search optimization for PR13:00 Optimizing for bots18:00 It's time to reconsider some legacy media sites19:30 Non-traditional sites are popping up in AI search20:30 The importance of being open-minded25:00 Jackson's thought leadership philosophyThis episode’s guest:• Jackson Wightman on LinkedIn• Proper Propaganda's website• Email [email protected] Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jul 23, 2025

Embed this episode

Attribution link and audio player

NOW PLAYING

Optimizing PR for AI Search with Jackson Wightman of Proper Propaganda

0:00 28:59

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Finance 360 avec Alex Demers Alexandre Demers Finance 360 avec Alex Demers est un podcast francophone qui explique les finances personnelles, la bourse et l’investissement. Alex Demers vulgarise l’économie et les marchés financiers pour aider les Québécois à apprendre à investir et mieux gérer leur argent.traders360.caAVIS LÉGAL: Alex Demers n'est pas un conseiller financier et toutes les informations partagées dans ce balado ne reflète que son opinion personnelle. Il ne s'agit en aucun cas de recommandations d'investissement. Consultez un professionnel accrédité auprès de l'AMF pour obtenir des conseils appropriés à votre situation. Lead Balloon - Marketing, Public Relations and Strategic Communications Stories Dusty Weis Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.Because sometimes, there are important lessons to be learned from someone else's worst day.And sometimes, it's just more convenient than group therapy.Lead Balloon is an award-winning program, named by Adweek as "Marketing Podcast of the Year," nominated for a W

Frequently Asked Questions

How long is this episode of PR 360?

This episode is 28 minutes long.

When was this PR 360 episode published?

This episode was published on July 23, 2025.

Can I download this PR 360 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!