Optimizing Senior Living Performance: The CRO’s Role in Driving Growth and Sustained 90% Occupancy

from The Roots Podcast by 12 Oaks Senior Living · host 12 Oaks Senior Living

In this episode of The Roots Podcast by 12 Oaks, host Greg Puklicz, President of 12 Oaks, sits down with Chief Revenue Officer Aaron Catoe to explore the evolving role of the CRO in today’s senior living landscape. Together, they dive into the strategies behind driving sustainable growth, optimizing team performance, and achieving and maintaining 90% occupancy across communities. From the power of emotional intelligence and relational dynamics to the importance of aligning leadership with operational excellence, this episode offers practical insights and a deeper look into the leadership mindset that fuels success at 12 Oaks. Produced by Solinity Marketing. Learn more about 12 Oaks Senior Living Follow 12 Oaks Senior Living: Facebook Instagram Twitter LinkedIn Subscribe to The Roots Podcast by 12 Oaks Senior Living on YouTube.

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This episode is 19 minutes long.

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This episode was published on July 21, 2025.

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