Optimizing the Customer Journey by Exiting the Ecommerce Echo Chamber

Juliana Jackson, AKA The CLV Lady, Juliana is one of the principal architects of the Customer Value Optimization Category, a ground-breaking innovation framework for ecommerce companies that identifies the most important customers segments thanks to the RFM model, understanding behavioral patterns that need to be addressed in order to prioritize what matters to improve profitability and customer loyalty for ecommerce brands.

She also has some unconventional opinions about ecommerce and its echo chamber problem.

• Why RFM segmentation is more important than CLTV
• What to ask your customers in an interview
• Why is ecommerce a sausage fest

Show Links

• Effective Customer Segmentation through RFM Analysis
• Wikipedia: RFM (market research)
• HBR: Jobs to Be Done
• Juliana on LinkedIn
• App: Reveal by Omniconvert

Sponsors

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