Optimizing the ROI of an Author Assistant with Kevin Tumlinson - #321

Matty Dalrymple talks with Kevin Tumlinson about OPTIMIZING THE ROI OF AN AUTHOR ASSISTANT, including how authors can use an author assistant to improve marketing ROI, which publishing and marketing tasks make sense to outsource, how to evaluate return on investment, how AI can support an author assistant's work, and how indie authors can free up time to write more while building a scalable, sustainable author business.   Interview video at https://bit.ly/TIAPYTPlaylist Show notes, including extensive summary, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   J. Kevin Tumlinson is an award-winning and bestselling author, a prolific podcaster and public speaker, and Chief Brand Officer of Author Anchor.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She is a Partner Member otthe Alliance of Independent Authors.