Optimizing Your Brand for AI Search with Apurva Sarkar

Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.Key Takeaways:- Strategies for brand visibility in AI search- The role of social media and user-generated content in AI visibility- AI search market share and trendsEpisode Timeline:1:25The evolution of AI in search2:50 What's happening at DKC Analytics these days?4:00What are the most popular AI search engines?5:00Tod was fooled by an AI hallucination6:10DKC's AI Evolution search strategy8:15The first steps in creating an AI strategy9:15AI search loves Reddit12:45AI is pulling from non-traditional sites16:40Basic practices for AI search18:05Does Google squash AI content?21:20How do people get a free audit from DKC?This episode’s guest:• Apurva Sarkar on LinkedIn• DKC Analytics• For a free trial email: Apurva [email protected] Hosted on Acast. See acast.com/privacy for more information.