Optimizing Your Marketing Strategy With the Right Metrics

Interview with Freelancer of the Month, Joe Dejene - Paid Traffic Consultant & Founder, Duckweed Media Performance Marketer - Joe Dejene is a former Engineer and Firefighter. After observing that the majority of marketing agencies do not treat their clients as true partners, he founded Duckweed Media in 2019. He has assisted numerous brands to expand and achieve profitability - most recently an eCom brand in the health space, from $75,800 MRR to $158,900 MRR while maintaining a profitable CAC. Learn more about structuring email campaigns, paid traffic, and advertising in this latest edition of Freelancer of the Month. What's On The Menu: Why focusing on increasing LTV is easier and more scalable than decreasing CAC Key marketing funnel metrics you should measure Putting yourself in your client's position Why paid traffic is great for quick wins Achieving long-term success with organic content marketing Optimizing your marketing strategy for purchases rather than leads