Optus Under the Microscope & The Rise of Personal AI

Can a new ad campaign truly heal the sting of a nationwide outage? This week, we’re joined by Stephen Fenech from TechGuide.com.au to look at the massive branding gamble from Optus. Just months after the Triple Zero crisis, the telco has launched its "We're On It" campaign to win back customer hearts—but does the data tell a different story? We dive into the latest Opensignal report that reveals a surprising twist in the "Telco Wars." Plus, we look at the evolution of your digital assistant. Google has just flicked the switch on "Personal Intelligence" for Gemini, allowing the AI to understand your habits and history like never before. Is this the ultimate convenience or a step too far for privacy? Stephen helps us navigate the fine line between helpful tech and the "creepy" factor.See omnystudio.com/listener for privacy information.