Orange on Thursday

My guest today was the lovely Elena Lubenets. We met way back in February and I knew I wanted to have her on my show, but was certainly lacking the confidence. If you would like to schedule time with Elena, she has Calendly (the scheduling software I use) and she would love to chat about how she can serve you. So what is it that Elena does? Well.... she is in what I think of as one of the most intimidating industries to me. Her cause is educating and bringing women into the financial sector. She is a life insurance broker which means she is not tied to one company, she is able to shop around for whichever products and plans best serve her clients. September is life insurance awareness month and that is why she especially encourages you to reach out to her. Elena explained to me that life insurance is a very competitive industry and there are always more products at different rates becoming available and that is why it is important to regularly look at your plan. A top question I had in my mind as I planned our interview was how to engage people in talking about something so hard (which is what I want to do in my coaching business SarahAyersCoaching.com) and enabling them to take action on something of such great importance. I also asked what the most common misconception there is in life insurance. Without a moment's pause she said it is the idea that getting life insurance is hard and that they will not qualify due to weight, smoking, drug usage, terminal illness and so on. With great confidence Elena told me that she can get high-quality life insurance for anyone and makes herself very available to serve. There are two last questions I try to remember in each interview and that is a piece of life advice and their favorite song. Today's advice: "Eat orange on Thursdays for joy." Elena's favorite song: Happy! "Thank-you" to Elena for your time! I absolutely love your energy and your kind spirit!!