Orchestrating Marketing's Various Channels (Ericsson)

What this episode covers

Building Trust & Personalization in B2B Marketing with Cordula Knüppel of EricssonThis week on The B2B Engagement Podcast, Gavin Finn is joined by Cordula Knüppel, Senior Director of Marketing and Communications, Western Europe at Ericsson. Cordula shares key insights on building trust in the buyer’s journey through effective value storytelling and personalized B2B experiences.Key topics include: How value-driven storytelling enhances buyer trust and engagement The role of AI in modern B2B marketing and campaign personalization Creating emotional connections that resonate with decision-makers Strategies for designing targeted, high-impact marketing campaigns The evolution of personalization in B2B and its impact on sales successTune in for expert insights on B2B marketing transformation, trust-building, and AI-driven engagement.Learn how Kaon helps B2B companies craft compelling value stories: Visit kaon.com

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Frequently Asked Questions

How long is this episode of The B2B Engagement?

This episode is 22 minutes long.

When was this The B2B Engagement episode published?

This episode was published on February 20, 2024.

What is this episode about?

Building Trust & Personalization in B2B Marketing with Cordula Knüppel of EricssonThis week on The B2B Engagement Podcast, Gavin Finn is joined by Cordula Knüppel, Senior Director of Marketing and Communications, Western Europe at Ericsson. Cordula...

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