Order in the Storm: How Leaders Create Clarity in Chaos with Ivo van den Brand

In this episode of Build Without Chaos, Colleen Goepfert sits down with Ivo van den Brand, former Global CMO of Too Good To Go, to explore how leaders bring clarity and structure to a fast-scaling, mission driven organization.Ivo led marketing across 17 countries and more than 160 marketers. He shares what it took to create alignment, focus, and operational excellence inside a team that was growing fast and feeling the strain.What We Discuss:• Creating order inside a decentralized, emotionally invested culture• How to restructure without losing trust• Vulnerability as a leadership advantage• Managing the internal voice and reframing imposter syndrome• Keeping teams focused during constant transitionConnect with Colleen:buildwithoutchaos.comlinkedin.com/in/colleengoepfertConnect with Ivo:linkedin.com/in/ivovandenbrand